Mos Burger’s elusive pain au chocolat is causing a stir in Japan, but is it really good?
Fast food pain au chocolat sounds like a dangerous combination.
Last year, the Japanese fast food chain Mos Burger surprised us all with the announcement that they were going to expand beyond burgers and fries to bring us plain sliced bread.
Unlike other white breads on the market, this one was supposed to be so rich that it didn’t need to be eaten with butter, and while it was delicious, it wasn’t easy to get it as is. sold only twice a month by prior reservation.
Despite these obstacles, the bread became a runaway success, and so now Mos Burger has partnered with the world’s largest bakery company, Yamazaki Bakingfor a whole new type of bread — chocolate bread.
▼ This is also available by advance reservation, to be picked up at Mos Burger branches on the second and fourth Fridays of each month.
This rich pain au chocolat, as it’s called, didn’t become available until March 11, so we picked up a pack as soon as it was released. We also ordered a pack of their original white bread so we could compare the two versions side by side.
▼ The pain au chocolat looked and smelled very chocolatey.
When comparing the two varieties against each other, we could see that the chocolate version was slightly less thick than its white counterpart.
▼ This is because white bread is cut into four slices, while chocolate is cut into five.
Tearing the slice, the bread was incredibly soft and moist. So moist, in fact, that our fingers felt damp after touching it, as if the rich, creamy oils inside the bread had seeped through.
The slice actually left an oily mark on the bamboo tray it was sitting on, proving it really doesn’t need any extra butter. So we took Mos Burger’s suggestion to eat it as is, biting into its soft, chewy surface.
The texture was light and airy, with a satisfying chew, and its sweetness was subtle and delicate. It wasn’t a cheap, overly sweet pain au chocolat – it was elegant and modest, distinguishing between sweet and savory with expert finesse.
While the sweetness was restrained, it still had a bold chocolate flavor. It wasn’t overwhelming, however, making it perfectly suited for a decadent hotel-style breakfast at home.
People on Twitter rave about the bread, saying it’s even tastier when reheated or toasted, so we microwaved it to try it hot.
▼ It didn’t look any different, but the outside was nice and crispy.
The crispy exterior added a fantastic contrast to the warm, soft interior, turning it into a snack-like treat with a crunch that reminded us of a chocolate potato chip.
The grilled and ungrilled versions were fantastic, but in the end, we preferred the super chewy texture of the ungrilled slicebest consumed on the day of purchase.
▼ If you really want to treat yourself, you can combine the white and chocolate versions to get the ultimate Mos Burger sandwich.
The pain au chocolat is priced at 600 yen (US$5.09) and will only be on sale for a limited time until June 24. If you want to try it for yourself, be sure to place an order with your local Mos Burger ahead of time, and keep an eye out for their new mascot while you’re there!
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[ Read in Japanese ]